TRIA
TRIA
TRIA
Info
TRIA is a fashion identity inspired by theater, craftsmanship, and timeless textiles. The brand combines serif typography, symbolic floral motifs, and a refined palette of deep purple, beige, and red to create a visual language rooted in heritage and performance.
Year
2024
Client
TRIA
Services
Brand Identity, Illustration
The concept draws from Renaissance painting, stage traditions, and couture craftsmanship to position the brand as both artistic and enduring. A rose motif references the theatrical gesture of tossing flowers onto a stage, symbolizing appreciation for artistry and excellence. Typography in both Arabic and English was designed to feel confident and elegant, while lace-inspired patterns and textile references reinforce the connection to fashion. Strategic use of red creates emphasis and drama within an otherwise restrained palette. The identity was built to extend seamlessly from branding into physical textiles, packaging, and editorial applications.
The concept draws from Renaissance painting, stage traditions, and couture craftsmanship to position the brand as both artistic and enduring. A rose motif references the theatrical gesture of tossing flowers onto a stage, symbolizing appreciation for artistry and excellence. Typography in both Arabic and English was designed to feel confident and elegant, while lace-inspired patterns and textile references reinforce the connection to fashion. Strategic use of red creates emphasis and drama within an otherwise restrained palette. The identity was built to extend seamlessly from branding into physical textiles, packaging, and editorial applications.
The concept draws from Renaissance painting, stage traditions, and couture craftsmanship to position the brand as both artistic and enduring. A rose motif references the theatrical gesture of tossing flowers onto a stage, symbolizing appreciation for artistry and excellence. Typography in both Arabic and English was designed to feel confident and elegant, while lace-inspired patterns and textile references reinforce the connection to fashion. Strategic use of red creates emphasis and drama within an otherwise restrained palette. The identity was built to extend seamlessly from branding into physical textiles, packaging, and editorial applications.
Shamma A.
CEO & Founder
“The first presentation completely exceeded my expectations. Everything clicked immediately, from the positioning and creative direction to the long-term vision for the business. It felt like every decision had been deeply considered and connected to where I wanted the brand to go. The level of thought, originality, and clarity behind the work made me confident in the direction from day one.”
Shamma A.
CEO & Founder
“The first presentation completely exceeded my expectations. Everything clicked immediately, from the positioning and creative direction to the long-term vision for the business. It felt like every decision had been deeply considered and connected to where I wanted the brand to go. The level of thought, originality, and clarity behind the work made me confident in the direction from day one.”
