Scrubs & Clogs
Scrubs & Clogs
Scrubs & Clogs
Info
Scrubs & Clogs is a healthcare rebrand that combines professionalism with warmth. The refreshed identity reimagines the medical star symbol with a heart-inspired form, creating a visual system that feels supportive, modern, and approachable.
Year
2024
Client
Scrubs & Clogs
Services
Brand Identity, Packaging Design
Live Brand
The project aimed to retain the credibility of the original brand while making it feel more human and globally adaptable. The redesigned symbol transforms the familiar Star of Life into a softer, more dynamic mark that emphasizes care, empathy, and support. A palette of teal, deep blue, and bright green balances trustworthiness with energy, while handwritten-inspired details add personality and relatability. The verbal identity reinforces this direction through relationship-focused messaging such as "Works With You." The result is a healthcare brand that feels dependable without becoming clinical or impersonal.
The project aimed to retain the credibility of the original brand while making it feel more human and globally adaptable. The redesigned symbol transforms the familiar Star of Life into a softer, more dynamic mark that emphasizes care, empathy, and support. A palette of teal, deep blue, and bright green balances trustworthiness with energy, while handwritten-inspired details add personality and relatability. The verbal identity reinforces this direction through relationship-focused messaging such as "Works With You." The result is a healthcare brand that feels dependable without becoming clinical or impersonal.
The project aimed to retain the credibility of the original brand while making it feel more human and globally adaptable. The redesigned symbol transforms the familiar Star of Life into a softer, more dynamic mark that emphasizes care, empathy, and support. A palette of teal, deep blue, and bright green balances trustworthiness with energy, while handwritten-inspired details add personality and relatability. The verbal identity reinforces this direction through relationship-focused messaging such as "Works With You." The result is a healthcare brand that feels dependable without becoming clinical or impersonal.
Dr. Fatima A.
CEO & Founder
"Rebranding an established business is never easy, but this felt like the right evolution from the beginning. The new identity elevated everything while keeping the trust and familiarity we had already built with our customers. Every part of the system felt intentional, from the visuals and messaging to the smallest details. The response from our audience has been overwhelmingly positive."
Dr. Fatima A.
CEO & Founder
"Rebranding an established business is never easy, but this felt like the right evolution from the beginning. The new identity elevated everything while keeping the trust and familiarity we had already built with our customers. Every part of the system felt intentional, from the visuals and messaging to the smallest details. The response from our audience has been overwhelmingly positive."
