Koub
Koub
Koub
Info
Koub is an eclectic brand identity that merges Arabic script and Japanese katakana into a bold, culturally hybrid visual system. Vibrant color blocking, playful illustration, and layered typography create a brand that feels energetic, contemporary, and highly distinctive.
Year
2023
Client
Koub
Services
Brand Identity, Illustration
The project explores how different writing systems can coexist within a cohesive identity without becoming ornamental. The logo combines Arabic and katakana influences into a custom mark that feels graphic and immediately recognizable. A palette of saturated blue, orange, and white avoids gradients in favor of strong, solid color fields that maximize impact. Hand-drawn illustrations and character-like graphics introduce warmth and personality, while carefully controlled proportions and layering maintain clarity across applications. The result is a visual identity that feels playful and approachable while still demonstrating strong structure and brand consistency.
The project explores how different writing systems can coexist within a cohesive identity without becoming ornamental. The logo combines Arabic and katakana influences into a custom mark that feels graphic and immediately recognizable. A palette of saturated blue, orange, and white avoids gradients in favor of strong, solid color fields that maximize impact. Hand-drawn illustrations and character-like graphics introduce warmth and personality, while carefully controlled proportions and layering maintain clarity across applications. The result is a visual identity that feels playful and approachable while still demonstrating strong structure and brand consistency.
The project explores how different writing systems can coexist within a cohesive identity without becoming ornamental. The logo combines Arabic and katakana influences into a custom mark that feels graphic and immediately recognizable. A palette of saturated blue, orange, and white avoids gradients in favor of strong, solid color fields that maximize impact. Hand-drawn illustrations and character-like graphics introduce warmth and personality, while carefully controlled proportions and layering maintain clarity across applications. The result is a visual identity that feels playful and approachable while still demonstrating strong structure and brand consistency.
Yaser A.
Co-Founder
"The final result captured exactly what we hoped the business would become. The identity feels welcoming, relatable, and deeply connected to the people it serves. Customers immediately responded to it, and the physical space stands out in a way that feels natural rather than forced. It’s distinctive without trying too hard, and that balance is incredibly difficult to achieve."
Yaser A.
Co-Founder
"The final result captured exactly what we hoped the business would become. The identity feels welcoming, relatable, and deeply connected to the people it serves. Customers immediately responded to it, and the physical space stands out in a way that feels natural rather than forced. It’s distinctive without trying too hard, and that balance is incredibly difficult to achieve."
